12 Comments

I;m still learning how to write with a bit of entertainment. Seems contradictory with the topics I write about though.

Any helpful questions I can ask myself to turn this corner? I mainly write about communication, leadership, and power inhuman behavior.

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Use stories, how what you teach impacted people how you discovered aspects of it.

Entertainment doesn't need to be belly laughs it can be something contemplative

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Let me give that a go.

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I’ll see if I can dig it out … and post it as a note later in the week

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This also surfaced another question, not sure if you talk about or address. When we first set up our SS we picked categories. Did you ever go back and add to or change those choices? I can totally see how after writing for a while we might see one or the other shift or refine those choices.

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Yep, it's an organic process always changing and evolving, which is good because you can start to reframe content you wrote in the past to reflect what you are covering now

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Let me know how it goes… you can use any story if you can find a lesson in it that relates to your topic.

I’ve used a story about Oreo Cupcakes to sell an Email course!

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You bet and now of course I want to read the story or Oreo cupcakes, chuckle. Modeling is an excellent form of teaching.

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Sep 13Liked by Mark Thompson

You make it sound like we can all crank this stuff out but realistically we need to work on it, even if it’s just setting it aside for the subconscious to stew over. Every so often one hears the click of pieces fitting together.

Supercontent is not just good stuff, it is presented in an entertaining way. Storyteller tactics make things entertaining, memorable, and inspiring. We read the article, we are drawn in, we emerge fired up ready for action.

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A year ago I would never have been able to do this, my focus for two months was to build a writing habit where writing became secons nature. Now I go for a walk every morning and mentally write my content before I sit down at my desk.

You are 100% right subconscious plays a big part, but coupled with that writing habit amazing things can happen.

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Sep 13Liked by Mark Thompson

Exactly right! I love to go for a ride along the shore, just a ride in the stillness, and lift myself into a place where it all comes flowing out.

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How to transform a chapter into a course lesson?

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