The Simple Content Marketing Funnel

So Simple It Can't Fail!

I am guessing that you are interested in content marketing to either replace an income or give you an additional income.

As a result, I would assume that you have examined many business models and monetisation methods over the past few years (or recent months if you are new) and want to find something that works.

I bet you noticed that most of those models rely on you pitching and selling to your audience for you to make money. This is fine unless you are like me and don’t want to pitch offers all day!

I’ve been making money as a content creator for 20 years, long before the term was invented! and if there is one thing I’ve always hated, it’s trying to justify a purchase to people who are naturally and rightfully wary.

So, Would you like me to show you a simple way to make an income from your content without having to tell your loyal reader to Buy Buy Buy and the slightest opportunity?

Read on.

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I dropped a little clue about the topic of this newsletter in a note earlier today.

It tells you all you need to know about how I want to do business.

Your audience clicks your links and looks at your offers because it’s beneficial for them to do so, not because you’ve spent three weeks preselling your next offer.

So, how do you get to that position?

Remember last week's newsletter (“Forget the Hard Sell”; I’ll link to it below)?

The image had some words on it: Engage, Trust, Click, Click, Commit. I mean, it’s almost like I planned this stuff, isn't it?

But that highlights what our content is going to do: Go read it. I’ll wait.

Ahh good, you are back

The Three Phases Of Your Business

Let’s break this down into 3 phases:

Phase One: Value/Attention

Create content that brings value and draws attention to you, your brand and content.

That can be on social media or other sites like Medium. This content should primarily be “How To” content and “look this is what’s possible” content.

Throughout that content are links, polls, and other ephemera that require your readers to make micro-commitments. As a result, they start to trust you.

They know your links aren’t going to lead to offers, just good value examples and useful content.

You also add a link to each piece of contact at the end that takes them to your next stage; for me and probably you, that’s a newsletter.. i.e. this one!

Your newsletter should go further than your “phase one” content so that people have a reason to click through and subscribe.

Below is the newsletter blurb from a recent article. When possible, I will try to tailor the blurb and the newsletter episode (Episode? Edition? 🤷) to the article content.

Phase Two Education/Entertainment

For phase two we are going to publish a weekly newsletter that goes deeper than your phase one content.

We want to show the audience exactly what they need to do to get the results you’ve shown in phase one.

The important thing here is that you mustn’t fear sharing everything. Give people everything they need; the big money is no longer in selling the how-to. (I’m not saying courses are dead, but how often can you show someone how to build the same business?)

Now, the big money is in helping your audience implement what you’ve taught them, so the more you’ve taught, the more you can help implement.

Create ONE good offer so your audience can’t fail to be curious.

Promote this offer every week with no fake scarcity and no gimmicks. if possible, keep it in the same location so that when the time is right, your audience can quickly find it.

This offer is how your audience gets access to the next phase, Phase Three.

Phase Three Empowerment/Implementation

We get people to phase three by saying something like:

“When You Are Ready To <insert what you do> Click this link”

By now your readers are used to your links they know they lead to value and that they won’t be faced with a hard sell.

When they click the link they find your offer and it’s a no brainer offer that is packed full of value and it’s core purpose is to help them implement everything you’ve talked about so far.

You’ve told them “how to.”

You’ve shown possible results and examples.

You’ve given them everything they need to create something similar up for themselves.

And now you are going to help them implement everything you’ve taught but not only that you are allowing them to do it on their own terms when they want ON THEIR OWN TERMS.

If they aren’t ready today, it will still be there tomorrow

Remember that post I made in notes today?

This is how you build it.

If you enjoyed this newsletter, why not share it with someone who may also enjoy it

When you are ready to create a simple but effective content marketing system, why not check out my Get Everything Bundle? (contains links to everything included if you wish to check them out)

Or …

Upgrade to the VIP/ Founders subscription, and I’ll ensure you get everything I’ve published and will publish for the next year, along with access to the Inner Circle, my “Implementation Community.