Why Aren't People Reading Your Content?

They’re Not Reading Because You’re Not Writing for Them

Have you ever had someone say to you about your writing…

“It felt like you were inside my head”?

That’s not a compliment about your writing.

It’s a sign you connected.

Because, good writing isn’t about fancy words or clever phrases.

It’s about making someone feel seen.

If your content isn’t getting read or worse, it’s getting read but ignored it’s probably not because you’re a bad writer.

It’s because your reader doesn’t feel like it was written for them.

Most Writers Write for Themselves

It’s easy to fall into that trap.

You write what you want to say.

You publish what you think sounds good.

You hit send because you want to get something off your chest.

And then… silence.

Because unfortunately your reader is not looking for your opinion.

They’re looking for their reflection.

They are interested in what you can do for them, how your writing can help them.

Want More Engagement? Get More Empathetic.

Here’s what changes everything:

• Stop writing for the crowd.

  
  Write like one person is counting on you.

  Not a “target market.” A real person.

  Sitting at their desk.

  Having a rough day.

  Wondering if this whole online thing is worth it.

• Start answering questions they’re already asking.

  Not as search results but in their heads.

  “Is it too late for me?”

  “Will this ever work?”

  “Am I wasting my time?”

• Shift from “Here’s what I think” to “Here’s what might help.”

  Serve before you impress.

  The moment they feel understood, you’ve got an audience.

Try This Before You Publish:

Ask yourself one simple question:

“Will one person feel seen, understood, or helped by this?”

If the answer’s no… rewrite.

If it’s yes… hit publish.

Because when you write for one, you reach many.

But when you write for everyone, you reach no one.

If you’re trying to build a real writing business, this is the shift that matters most.

Inside the Inner Circle, we go deep on this kind of connection-based writing the stuff that actually builds trust, an audience, and income.

You can check it out here. Or get access as a paid subscriber.