This chapter has been the hardest chapter I’ve ever written.
It’s taken me to places that made me smile and cry in equal measure. Stories can have that effect!
This is the note I wrote yesterday… I was downplaying it.
When you use stories in your content, you connect with your audience, and they start to imagine themselves in your surroundings; when that happens, you can use it to take them on the rest of the journey.
In this chapter I look at why stories work and and how to use them. I also give an example of how ANY Story about ANYTHING can be use to promote your offers, no matter what they are.
Content Infotainer is an upcoming book and course that will be given to paying subscribers when it’s launched. These weekly chapters are the first draft pre editing!
Let’s go