The Knowledge Gap & Open Loops

Content Infotainer Chapter 6

Have you ever wondered why some content keeps you hooked while other articles are easily forgotten?

Imagine writing a single email or article that gets opened and keeps your readers on the edge of their seats, eagerly awaiting the next one.

What if a simple psychological trick could make your content irresistible?

Let me share a quick story.

I published a blog post a few years ago that tripled my engagement overnight. The funny thing is, it wasn’t the topic that made it go viral—it was how I structured the content.

I left something out, on purpose, and that one missing element drove readers crazy. I’ll reveal exactly how I did it shortly, but first, let’s discuss a powerful concept called the knowledge gap.

The knowledge gap is the reason why TV shows leave you hanging at the end of an episode, why you can’t put down a novel until you’ve reached the final page, and why you’re still reading this chapter right now.

Curiosity is wired into our brains; once we realize we don’t know something, we must find out. But how do you create this effect in your content?

How do you open a gap wide enough that your audience can’t help but keep reading?

In the next few pages, I will show you how to master the knowledge gap so you can write content that compels your readers to stay hooked until the very end.

But there’s more to this than just creating curiosity—you’ll need to know how and when to close those gaps, too. And I’ll show you exactly how to do that—right after we dive into the fascinating science behind why this works.

Content Infotainer is a book and a course I am writing “live.” It’s free to paid subscribers, who will get access to both when published.