The Dangerous Myth of Passive Income

Active Income Is The Way

We’ve been sold a dream.

“Make money while you sleep.”

“Set it and forget it.”

“Create once, get paid forever.”

Sounds great.

But here’s what usually happens:

You spend months building a course, ebook, or automated funnel—

Only to realise:

No audience, no traffic, no trust, no sales.

Passive income is just active work… with a time delay.

What nobody tells you is this:

🟡 Active income is faster.

🟡 It teaches you more.

🟡 And it actually leads to freedom,when done right.

Instead of spending months trying to automate something that hasn’t proven itself yet…

You could start changing things this week with a simple, direct offer.

In fact, almost everything in my business today came from showing up, helping people, and offering something real.

Then, I repeated that until I had something worth turning passive.

Compare And Contrast

Think for a minute about passive income. You create a funnel, put content out there and sit back waiting for that lovely income to roll in.
“This time next year we’ll be millionaires, Rodney” (If you know you know!)

You are just waiting for the results to come and waiting and waiting.

Instead of that, you approach things a different way.

You start by setting up your offer.

Now that you have your “goal” in place, you can actively promote it.

You write a short article about one aspect of your offer. It doesn’t do well, but that's no problem.

You try another ‘angle’ that’s better. You get some comments and some questions.

Next week, you create content that answers those questions. You look at what worked and, the next week, write about that from a slightly different ‘angle.’

After a month, you’ve built up a library of 20 articles and multiple comments.

You feed ChatGPT the links and ask it to analyse the content and comments for ideas for the next set of articles.

Now you are set for next month’s content.

30 minutes a day. Making sales. Creating content based on what’s actually working, not what you hoped would work months ago.

Your content attracts your audience, and the readers and followers start to snowball.

The more readers you get for your content, the more eyes you get on your offer. You can use all sorts of tracking to ACTIVELY monitor what is working and what isn’t.

No more 1 or 2% conversion rates.

Active Turns To Passive

The crazy thing?

While you’re building actively, that content slowly turns passive.

Not a month goes by when I don’t make a sale or two from content I put out over a year ago.

Just consider that…

The 30 minutes you spent writing an article on a wet November’s day 18 months ago…

Could make you sales for years

Now that truly is a passive income, but first you have to create an active income.

Stop Chasing Passive Income

If you’re tired of chasing passive income dreams and ready to build something real, The Article Funnel Blueprint will show you how to turn simple articles into income—fast.

👉 Grab it here In pre-launch before the price goes up →

No fluff. Just content that works.

(It’s free to paid subscribers, you’ll find it in the classroom)