Success Leaves Clues
The Answer Is Out There
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Success Leaves Clues
For the past week, I’ve been planning how my business will look in 2025. Nothing beats getting everything set up and tested BEFORE you need to rely on it for income!
Diving deep into my content, I noticed various themes emerging. Let’s have a look at some.
Ideas Work On Multiple Platforms
Looking through my YouTube and Medium data, I noticed that the second best performing video and article were on the same topic:
This is my second best-performing Video of all time; it’s from 2012!
This is my 2nd best-performing Article from Medium from earlier this year.
The same topic, 12 years apart, still resonates with my audience. The problem is these are probably the only two pieces of content I’ve written on Content Curation.
I wonder what topic I’ll put into my content calendar at least six times next year. 😀
Sidenote: You can also see why I believe YouTube will overtake Medium next year as a traffic source for me.
Takeaway: Check your data from every traffic source and map the results
Test Different Funnels
When you create a traffic funnel, duplicate it and use the duplicate to try something different. Often, you won’t find much difference, as results tends to stay the same, but sometimes you hit on something that can dramatically change your fortunes.
I first tried this 3 or 4 years ago.
I created a funnel that was:
• A free report,
• A 7 email sequence
• An offer for Email Infotainer (my email writing course)
When I duplicated it, I created a second funnel that was:
• A free report,
• A 6-email sequence (that didn’t sell anything)
• A 5 email sequence that required a 2nd optin that had the offer (triggered with a link click)
• An offer for Email Infotainer (my email writing course)
The first funnel generated a reasonable $1 per subscriber…, while the second funnel generated over $6 per subscriber.
Guess which one I still use to this day?
Takeaway: Test, but start with the big stuff, not the optin box colour!
Test The Next Steps
After someone reads your articles, what do you want them to do next?
Subscribe to your email list.
Buy an offer?
Whatever it is, you can test what your audience will respond to long before implementing anything.
I often put together an article on Medium just to test the response.
Does it get engagement and comments, or does it bomb?
If the article got good traction and a good reaction and didn’t bomb, I’ll note it as a possible future free report.
I may then create the report and put it on Gumroad or Convertkit and then promote it within similar content.
(Once you create your report, guide or mini-course, make sure to go back and update the original article with a link.)
A simple article about how I wrote my daily emails and increased conversions went on to become a free guide and a course that generated a six-figure income over several years.
Without that initial article, it wouldn’t have happened.
Takeaway: What happens next is the most important question you can ask… Test various possible answers.
I hope you got some ideas of your own from those three suggestions.
Ideogram.ai
Over in the Inner Circle,
brought our attention to an article that compared various AI Image creators. (Original Article)After reading it, I checked out various programs and promptly fell in love with Ideogram.
Ideogram has various features that make creating great images a breeze. At this point, I am only using a free account which gives me enough credits to create a few images a day, which is fine for my needs.
Auto prompt creation
Give Ideogram a prompt and it can automatically expand it into a better prompt.
A few days ago I typed in:
“I want a cinematic image that represents an article called "How to get paid for your writing"“
Ideogram convert that to:
“A cinematic image of a woman sitting at a desk in a cozy home office. She is typing away on a laptop. The laptop screen displays a document with the title "How to Get Paid for Your Writing". In the background, there are bookshelves filled with books. A potted plant sits on the desk. The overall image has a warm, soft lighting.”
The result was:
Customisable
Want to use a warm palette for your image or create images that reflect your brand? Then, use the selection of selectable colour palettes and styles, from realistic, 3d, design and anime.
I’ve been using Midjourney for about a year, and I find ideogram much better for my use case.
I hope you enjoyed the weeks newsletter and got some value from it. Let me know if you have any questions.
Mark
Marks Mad Bundle Offer
You know I said I’m testing things in preparation for 2025?
I’ve put together a bundle of all my products plus next year’s planned product for a meagre price …
You’ll get:
• A Year’s Access To The Inner Circle
• Email Infotainer
• Content-Centric Marketing
• Email Marketing Revolution
• Content Infotainer (coming 2025)
Great tips, as always! I also like using Medium to test out topics. That AI image generator looks very interesting! Britt always finds good stuff.