Introducing Your New Best Friend: The Transition

Master The Transition and The World Is Your Oyster

You are surrounded by topics you can write about.

Everywhere you look and go, you see ideas for articles, posts and emails, but how can you make them relevant to your offer?

The transition/lesson.

The transition/lesson is often the most important part of your content, and yet no one ever talks about it.

When I sent the first email that earned me almost 10k in a day (List of 82 people), I talked about listening to Bob Marley’s Redemption song while watching the sun come up on a Caribbean beach.

That had nothing to do with the offer I was presenting that day.

So, how did that story lead to such a windfall? ...

The transition.

Let me show you a simple way of writing content or an email.

• First, you write the call to action, this is the pitch for your offer.

• Next, You write about whatever you want, a life story, a lesson you recently learned, something that happened to you … anything, just write something entertaining.

• Next, create a subject line that will get your content opened and read

• Finally, You write a transition that links the story to the call to action.

I recently gave an example where I wrote an email called “The Fish Cost HOW MUCH!“

In that email, I tell the story of how, in two days in Portugal, I went from having an amazing €6 burger to spending almost €500 the next day on fish (I didn’t know the price when I bought the meal!).

The CTA in that email was for a webinar I was running.

How could I get from a story about the cost of a fish Fish to a Webinar?

I simply talked about the lesson I learned, "price doesn’t matter if the quality is good," and then added a reminder about the webinar.

You see, there is no big secret to writing content or emails that convert or even transitions, they can be as simple as “BTW you can get $50 off of <product> this weekend”,.

Or they can take up most of the email.

Just find a simple way to link the main part of the email to the Offer.

Content marketing has a few rules.

The main one is just to entertain your audience and keep their attention. You can do that by adding stories and transitions to take your audience to where they need to go next.

Try it. It works!

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Honesty Is Refreshing

While writing an article today, I found myself being honest and open with my reasons for writing:

I write because I want to top up my pension by €2000 a month and I enjoy the process, I feel I have 20 years of marketing knowledge to share and writing helps keep me sane.

I can’t face leaving “my beach” here in southern Spain and retiring back to the UK, so I write.

That left me with a lot to think about:

Why do I have a community, three courses, and another on the way?

100 additional monthly community members would give me everything I need.

I don’t need to make 10K worth of sales each month. I did all the hard work in the past, and I should enjoy what I built.

I can then focus on what I enjoy and put all the courses into one mammoth course.

So this morning, I’ve been:

• Bundling up all my courses to include them with the annual community membership.

• I’ve said goodbye to my Convertkit list, and I’ll keep it just for email sequences and automations for Gumroad-free products.

• This morning, I made a big tweak to the VIP tier, and Included all my courses and the community's annual access

I’ll continue to tweak things for the coming few weeks until I have a lean, mean, automated machine.

It’s been emotional! (bonus points for the film reference!)

Have a great week

Mark!