How I Simplified My Business (And Built a Funnel That Sells Every Day)
Do This!
Every now and then, your business needs a reality check.
Mine came when I asked myself a simple question while I was having my morning coffee:
Where does the money come from?
Not where I hoped it came from. Not where I thought it came from.
Just… where it actually came from.
Step 1: Map the Real Flow of Revenue
When I zoomed out, the answer was obvious.
I write articles.
People read them.
Some join the newsletter.
I include CTA’s.
People buy.
No sales calls.
No complex funnels.
No paid traffic.
Just useful content that builds trust, article by article, email by email.
Step 2: Track the Numbers (But Only the Right Ones)
Once I saw the pattern, I started tracking it.
Not vanity metrics. Just these:
Which articles bring in the most subscribers?
Which emails drive the most clicks to my offer?
Which pages actually convert into sales?
That gave me the clarity to stop guessing.
I didn’t need a bigger audience. I needed to keep improving the few touchpoints that mattered.
The screenshot below shows 2 offers I tested last month (not bad for under 30 minutes’ work each day)
Step 3: Focus on the Core Engine
Everything else became noise.
I stopped chasing algorithms, abandoned fancy tools, and focused on the engine:
Write one good article every day.
Make it lead somewhere useful (like a newsletter or product).
Let it work 24/7 while I get on with my life.
It was the compound effect of getting a few simple things right:
Track the numbers.
Understand what works.
Stay focused.
That’s when I realised this system not only worked for me but would work for everyone.
I started to write about it. I taught it in my community, I documented every step.
You Can Do This Right Now
Here’s how to start applying this today:
Pick your strongest article (or write a new one).
Make sure it solves a real problem or delivers a clear insight.
Add a simple call-to-action.
Invite readers to join your newsletter or check out a related offer.
Track what happens.
Watch how many people join, click, or buy—and adjust accordingly.
Write another article.
Focus on topics that naturally lead to your product or service.
Keep the loop going.
One good article can sell for years. Ten can change your business.
That’s how I run my business.
No launches. No funnels. No burnout.
Just simple, consistent content that compounds over time.
Try it and let me know how it goes.
How To Take This Further
If you found this useful and are curious if it will work for you then you can find out in various different ways.
• Become a paid subscriber, and you’ll get access to my community and my article funnel blueprint training, which documents this entire process.
• Grab The Article Funnel Blueprint
• Take a 7-day free trial of the community, which includes the Article Funnel Blueprint
Choose whichever option suits you