Articles & Emails Are Merging
Write One and You Can Write The Other
For years, people have told me:
“I don’t know how to write emails.”
“I’m not a copywriter.”
“Email marketing feels hard.”
If you’ve ever written an article, you’ve already been doing email marketing.
It took me a while to notice it myself. Somewhere along the way, article marketing and email marketing became the same thing. The lines blurred.
Think about it for a second.
A headline in an article? That’s a subject line in an email.
The opening hook that makes someone keep reading? Same job in both.
The body where you deliver a story, a lesson, or an idea? Identical.
And the final call-to-action…whether it’s a link, a product, or simply “leave a comment”that’s the same too.
The mechanics are the same. The psychology is the same. The reader’s journey is the same.
Look at your inbox.
Medium notifications, substack notifications and emails …what’s the difference?
This means something important, if you can write an article, you can write an email.
And if you can write an email, you can write an article.
Most people overcomplicate this.
They think emails need to be polished, persuasive sales letters. Or that articles have to be polished essays that sound like they belong in The New Yorker.
Neither is true.
Both are simply ways of showing up, delivering value, and creating connection.
I’ll give you an example.
Last week, I wrote a short email to my audience. It wasn’t clever or complicated. I told a quick story, made a point, and added a link at the end.
A day later, I published an article using almost the same words.
Same structure. Same flow.
Same result… people engaged, clicked, replied.
Want a crazy fact?… My daily articles generate $80 per article, which is similar or better to many people’s emails.
That got me thinking that the difference between email marketing and article marketing is paper-thin.
The only real difference is the platform.
So if you’ve ever said to yourself: “I wish I was better at email marketing,” let me reassure you you’re already closer than you think.
You’ve already been practicing, every time you write.
And this is where the opportunity lies.
Because once you see the connection, your content multiplies.
One article can become one email (or several).
One email can become an article. Each piece you write can work twice as hard for you.
This month, inside the Inner Circle, I’m teaching a brand new course called Email Marketing Reborn.
It’s all about growing subscribers and showing you how to take the words you’re already writing and turn them into simple, powerful emails that grow your business.
Because when you stop seeing email and article writing as two separate skills, you start to realise something exciting: you’ve already got the foundation.
You just need to put it to work.
Get access to the course for free (and 20 others) inside the Inner Circle by becoming a paid subscriber or visiting the community page